by Francine Ward | Dec 16, 2024 | Trademarks
Trademark distinctiveness is the benchmark by which we determine if a trademark is strong. Trademarks play a crucial role in the world of business, serving as distinctive identifiers for brands and their products or services. However, not all trademarks are created...
by Francine Ward | Aug 30, 2023 | Trademarks
Benefits of Trademark Registration. There are many benefits of trademark registration. The Lanham Act, the law governing trademarks in the United States, does not require that a trademark be registered. Therefore, as the owner of a trademark, you never need to...
by Francine Ward | Aug 16, 2023 | Legal Blog, Trademarks
What is a trademark? It is a source identifier. A thing we call a device that tells consumers where a product or a service originates from. A trademark can be a word, a logo, a design, a phrase, a slogan, a color, a sound, a fragrance, or a combination of...