LEGAL BLOG
What is a Will
What is a Will. Why do they matter? What is a will? Most people have heard about wills. Many are familiar with estate planning and the documents that make up a complete plan. They hear terms like wills, trusts, healthcare directives, HIPAA authorizations, powers of...
What is a Trust?
What is a trust? It is a fiduciary relationship in which the grantor (also called the settlor, trustor, or trust maker) gives another party, known as the trustee, the right to hold and manage property or assets for the benefit of a third party, the beneficiary. To be...
Preparing for Estate Planning
Preparing for Estate Planning Preparing for Estate Planning. How prepared are you for your future and the future of your loved ones? The truth is, most people are not prepared at all. Some believe they are too young to think about incapacity or death. Others avoid the...
Trade Secrets 101
Loose Lips Sink Companies: Trade Secrets 101 Trade Secrets 101. Imagine this. You own a business and employ ten workers. You need to downsize, so you lay off three workers. One of them joins a competitor and takes the information they learned with them. The risk of...
Freelance Laws
Freelance laws. Several states have enacted freelance laws to protect the rights of freelance workers. Among the growing list is New York. If you or someone you know works as a freelancer in New York, this is a blog post you shouldn’t ignore. Here’s what you need to...
Trademark Check.
Trademark check. When it comes to protecting your trademark, the most important step in the process is to choose a trademark that can be protected. The selection of your mark is the crucial 1st step. If you get this wrong, you will be challenged and ultimately...
Register Trademark
Register Trademark. In the world of business, trademarks are crucial assets. They are symbols of your brand's identity and reputation. While trademark registration isn't mandatory in the United States, it is beneficial. Here’s a closer look at why you might consider...
Trademark Search
Trademark Search. Trademark search. It’s important to understand the concept. The second most important step in the trademark process is clearance. Trademark clearance is another term for the trademark search. Regarding trademarks, you may sometimes even hear someone...
FTC Endorsement Guides
FTC Endorsement Guides. In today's digital age, the lines between genuine recommendations and paid endorsements can often become blurred. Such misconceptions make it essential for consumers to be able to distinguish the real from the unreal. The Federal Trade...
Right of Publicity
What is the Right of Publicity? The right of publicity is a legal concept that prevents the unauthorized use of an individual's identity for commercial purposes. Depending on the state, identity could be defined to include one's name, likeness, voice, signature, and a...
Trademark Distinctiveness
Trademark distinctiveness is the benchmark by which we determine if a trademark is strong. Trademarks play a crucial role in the world of business, serving as distinctive identifiers for brands and their products or services. However, not all trademarks are created...
Scammers
Scammers Scammers are everywhere and they are eye balling your money. Have you ever dreamed of winning a sweepstakes, a contest, the lottery, or some other big prize? Imagine that you receive an email, a text on your mobile device, or a call on your cell phone that...