How to Trademark a Name A trademark can be a word, phrase, design, logo, color, sound, or a combination of those things that identifies the source of a product or service. Surnames can be also used as trademarks, but only under certain circumstances. Primarily...
Benefits of Trademark Registration. There are many benefits of trademark registration. The Lanham Act, the law governing trademarks in the United States, does not require that a trademark be registered. Therefore, as the owner of a trademark, you never need to...
How long does a trademark last? A registered trademark, one registered with the United States Patent and Trademark Office (USPTO), lasts forever—so long as certain post-registration formalities are performed. Oftentimes, trademark registrants overlook this simple, yet...
What is a trademark? It is a source identifier. A thing we call a device that tells consumers where a product or a service originates from. A trademark can be a word, a logo, a design, a phrase, a slogan, a color, a sound, a fragrance, or a combination of...
What does a trademark protect? A protectable trademark protects strong marks. That process starts from the moment you consider a word, phrase, design, or name that you want to use as a trademark. And most definitely the process starts before the application is filed...
Artificial Intelligence is alive and well. Forget the hover cars and cities floating in space. Ex Machina has come to life and wants the right to obtain a patent. While we sit at home waiting for our Alexa’s to tell us what to do, courts wrestle with the newest...
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