Register Trademark. In the world of business, trademarks are crucial assets. They are symbols of your brand's identity and reputation. While trademark registration isn't mandatory in the United States, it is beneficial. Here’s a closer look at why you might consider...
Trademark Search. Trademark search. It’s important to understand the concept. The second most important step in the trademark process is clearance. Trademark clearance is another term for the trademark search. Regarding trademarks, you may sometimes even hear someone...
FTC Endorsement Guides. In today's digital age, the lines between genuine recommendations and paid endorsements can often become blurred. Such misconceptions make it essential for consumers to be able to distinguish the real from the unreal. The Federal Trade...
What is the Right of Publicity? The right of publicity is a legal concept that prevents the unauthorized use of an individual's identity for commercial purposes. Depending on the state, identity could be defined to include one's name, likeness, voice, signature, and a...
Scammers Scammers are everywhere and they are eye balling your money. Have you ever dreamed of winning a sweepstakes, a contest, the lottery, or some other big prize? Imagine that you receive an email, a text on your mobile device, or a call on your cell phone that...
Sweepstakes Scams. The Federal Trade Commission (FTC) has settled with several operators of a sweepstakes scam. The scam bilked consumers out of millions of dollars. Included in the settlement agreement, the scammers are permanently banned from operating sweepstakes...
How to Trademark a Name A trademark can be a word, phrase, design, logo, color, sound, or a combination of those things that identifies the source of a product or service. Surnames can be also used as trademarks, but only under certain circumstances. Primarily...
Everyday in the world of technology there are new AI buzzwords being used. Are you confused by what they all mean? For example, what is the “metaverse?” What is meant by ChatGPT, OpenAI, Midjourney, DALL-E, and Bard? In fact, what is AI? This blog post is a quick...
Benefits of Trademark Registration. There are many benefits of trademark registration. The Lanham Act, the law governing trademarks in the United States, does not require that a trademark be registered. Therefore, as the owner of a trademark, you never need to...