What is telemarketing? Telemarketing: defined as the marketing of typically unsolicited goods and/or services via telephone to potential consumers. Many younger people who grew up in the “information age” probably never heard of this practice - but it’s still alive...
Say No To Gossip Today. No Gossiping. Recently I overheard someone who was sitting at the table next to mine talking on her cell phone. "Who does she think she is?" the woman said. "Everyone at work knows she's sleeping with the boss. That's why she always gets...
Stealing Money & Identity. Those who regularly read my blog know how serious I am about warning people about the latest scams and fraud designed to steal your money or identity. Unfortunately, there’s no shortage of unscrupulous people who would not think twice...
Fashion. Copyright. The Supreme Court ruled on copyright and fashion. Can fashion be protected by copyright? This landmark copyright case will impact the fashion design industry for decades to come. This case began 10 years ago when Varsity Brands, Inc. sued Star...
DON’T SIGN THAT BOOK PUBLISHING AGREEMENT without reading and understanding between the lines. The other day I got a new book client, and that’s the first thing I said to him—DO NOT, and I repeat, DO NOT sign the publishing agreement he received from the publisher...
I recently came across an article in the Huffington Post titled “6 Ways a Publisher Can Kill Your Success.” The article lists some common things to watch out for when dealing with publishers, whether they are classic hard-copy publishers or eBook publishers. 6 Ways a...
A typical book contract contains specific elements that will cover your relationship with the publisher over the long term. Keep in mind that there are many specific details under each of the elements, which your attorney should handle during the publishing agreement...
Female Empowerment. Empowering and mitigating the next generation of female IP lawyers On January 21st, women from all parts of the United States participated in the “Women’s March.” The march was a direct response to the inauguration of Donald Trump a day earlier and...
Trademark? Branding? While trademark registration is not required for the protection of your valuable logos, designs, words, phrases, and other source identifiers, it is a smart business judgment decision to protect them in that way. Taking that extra step to protect...