Register Trademark. In the world of business, trademarks are crucial assets. They are symbols of your brand's identity and reputation. While trademark registration isn't mandatory in the United States, it is beneficial. Here’s a closer look at why you might consider...
Trademark Search. Trademark search. It’s important to understand the concept. The second most important step in the trademark process is clearance. Trademark clearance is another term for the trademark search. Regarding trademarks, you may sometimes even hear someone...
FTC Endorsement Guides. In today's digital age, the lines between genuine recommendations and paid endorsements can often become blurred. Such misconceptions make it essential for consumers to be able to distinguish the real from the unreal. The Federal Trade...
What is the Right of Publicity? The right of publicity is a legal concept that prevents the unauthorized use of an individual's identity for commercial purposes. Depending on the state, identity could be defined to include one's name, likeness, voice, signature, and a...
Trademark distinctiveness is the benchmark by which we determine if a trademark is strong. Trademarks play a crucial role in the world of business, serving as distinctive identifiers for brands and their products or services. However, not all trademarks are created...
Scammers Scammers are everywhere and they are eye balling your money. Have you ever dreamed of winning a sweepstakes, a contest, the lottery, or some other big prize? Imagine that you receive an email, a text on your mobile device, or a call on your cell phone that...
Sweepstakes Scams. The Federal Trade Commission (FTC) has settled with several operators of a sweepstakes scam. The scam bilked consumers out of millions of dollars. Included in the settlement agreement, the scammers are permanently banned from operating sweepstakes...
Incapacity Planning. Incapacity is an unexpected wrinkle in your estate plan. I am a planner. I make plans, I like making plans, and sometimes my plans go awry. Despite any prudent effort on my part, I cannot prepare for every contingency AND neither can you....
Publishing contracts The publishing contract is an agreement that defines the relationship between an author and her publisher. Publishing contracts typically contain elements that speak to territory, rights, ownership, financial issues, delivery of the manuscript,...