What is Branding? Trademark protection is an essential part of your brand strategy. If you are focused on brand building, then having registered trademarks as part of your portfolio is important. Branding your business online takes thought, dedication, and most of all...
There are many benefits for a brand owner when they take the time to perform a comprehensive trademark search before filing a trademark application. Further, the benefits of trademark registration in the United States for anyone doing business in the U.S. are...
When trademarking your brand, it is vital to conduct a comprehensive trademark search to determine if the mark can be registered. Yet, as important as this step is, many folks avoid doing it. Why? One reason may be cost. The cost of investing in a trademark search is...
When you think of great trademarks, the ones known throughout the world, they will likely include the apple with the bite taken out of it and the golden arches. There are also older trademarks that have withstood the test of time, like the classic Pepsi trademark or...
USPTO – United States Patent and Trademark Office Many people are probably not aware that the United States Patent and Trademark Office is not funded by taxpayer money, rather, it is entirely funded by fees paid by patent and trademark holders. When more funds...
Find out the latest news in Estate Planning and Intellectual Property from your trusted legal counselor, Francine D. Ward!
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