How to choose a trademark that can likely be protected? Make one up. My greatest challenge when it comes to trademarks is the marketing department. In most cases, marketers tell their clients, when choosing a trademark, to select a mark that “describes” what they do....
Fantasy Island: A True Brand. Lately I’ve found myself enthralled by old episodes of Fantasy Island. I am not ashamed to admit that it was one of my favorite shows back in the late 1970s and early 1980s, and I have rediscovered its charm. But what has really captured...
Johnny Manziel, also known as “Johnny Football” took the college football world by storm In 2012. The Texas A&M quarterback was the first ever redshirt freshman to win the coveted Heisman Trophy award for the most outstanding player in collegiate football. He is...