What is Branding? Trademark protection is an essential part of your brand strategy. If you are focused on brand building, then having registered trademarks as part of your portfolio is important. Branding your business online takes thought, dedication, and most of all...
There are many benefits for a brand owner when they take the time to perform a comprehensive trademark search before filing a trademark application. Further, the benefits of trademark registration in the United States for anyone doing business in the U.S. are...
Okay, so you have a trademark and you think that's all you need ever do to keep that mark. Right? Wrong? Did you know that in order for you to keep and protect your valuable trademark, there are certain things you absolutely must do? In the world of trademarks, we...
When trademarking your brand, it is vital to conduct a comprehensive trademark search to determine if the mark can be registered. Yet, as important as this step is, many folks avoid doing it. Why? One reason may be cost. The cost of investing in a trademark search is...
When you think of great trademarks, the ones known throughout the world, they will likely include the apple with the bite taken out of it and the golden arches. There are also older trademarks that have withstood the test of time, like the classic Pepsi trademark or...
USPTO - United States Patent and Trademark Office Many people are probably not aware that the United States Patent and Trademark Office is not funded by taxpayer money, rather, it is entirely funded by fees paid by patent and trademark holders. When more funds are...
The Copyright Act provides the copyright owner with many safeguards to ensure that our content is protected. Our job is to discover that copyright information, and use it to our advantage. A thorough knowledge of the legal safeguards is important, which can come...
Whether you write books, articles, web content, blogs, movies, shorts, screenplays, choreographic works, take pictures, or shoot videos—you should always be thinking how best to protect your copyrights, your business brand, and any creative content that you upload to...
Do you have a fabulous website that YOU created, with YOUR original content? Have you thought about protecting that website and its component parts? If you’ve not given much thought to the protection of your website, now is the time to change your thinking. Your...