FTC. Federal Trade Commission .

Civil Investigative Demand Recently a potential client inquired as to how to respond to a Civil Investigative Demand (CID), sometimes called an access, letter from the Federal Trade Commission (FTC). The first question is why this person was receiving this CID. While...

Disclaimer.

FTC. More and more we are seeing disclaimers at the foot of websites, on social media pages, in direct mailers, in 15-second TV ads, in videos, and on products.  The savvy marketer understands the importance of affixing disclaimers to their advertising material.  Yet,...