FTC Endorsement Guides. In today’s digital age, the lines between genuine recommendations and paid endorsements can often become blurred. Such misconceptions make it essential for consumers to be able to distinguish the real from the unreal. The Federal Trade...
Testimonials. A client recently got upset when I told her she needed to change her marketing tools (e.g., websites, social media profiles, and blogs) in order to comply with the updated FTC advertising rules on testimonials and endorsements. A die hard information...
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