
ATTORNEY, SPEAKER, & AUTHOR
Francine D. Ward

The Esteemable Acts® Approach
The Esteemable Acts® approach offers a new way to think about self-esteem. It challenges the myth that all you need to do is stand in front of a mirror, chant affirmations, or complete a 7, 30, or 60-day program. Instead, it teaches that real self-esteem doesn’t come from quick fixes or slogans—it comes from action. Specifically, from taking consistent, often uncomfortable, affirmative steps that align with the person you want to be.
Core Principles of Esteemable Acts
Self-esteem is not something you acquire—it’s something you practice into being.
1. It’s not a quick fix.
Self-esteem requires effort. The results you get depend directly on the work you’re willing to put in.
2. Self-esteem is not the same as confidence.
Confidence, success, and outward assurance don’t guarantee that you like who you are. Many accomplished people still mistreat others or need to put others down to feel worthy. Confidence can play a role, but it’s not the foundation.
3. Self-esteem is not the destination.
It’s the byproduct of living a courageous, purposeful, service-driven life. The “destination” is just a milestone—it’s the lessons and growth along the way that shape who you are and how you treat others.
4. Esteemable Acts build self-esteem.
You can’t think your way into right living—you must act your way into right thinking. When your behavior reflects your values, you naturally feel better about yourself and more mindful of how you treat others.
5. Courage grows self-esteem.
Every time you walk through fear, tackle a challenge, or complete a task you doubted you could handle, you reinforce your own worth.
ESTEEMABLE ACTS® BLOG
False Advertising
The general rule of law advertising law under the Lanham Act provides that, to establish a claim for false advertisement, a plaintiff (the one filing the lawsuit) must show that the statement is false, either by proving that the advertising is “literally false”, or that if even the statement is literally true, that customers are likely to be confused or deceived.
Esteemable Behavior
One of my mentors left a powerful legacy when he said, “we judge ourselves by our intentions, but the world judges us by our actions”. Then recently I found this wonderful piece that says it all for me:…
Signs of Low Self-Esteem in Children
Self-Esteem comes from DOING Esteemable Acts - one action at a time! Back in 2011, I received an interesting question from one of my Twitter followers @PRBranding, and I wanted to discuss how relevant that question still is today. The blunt question was this: “Do you...
ESTEEMABLE ACTS® RESOURCES

Francine D. Ward is the author of a life-changing book titled Esteemable Acts – 10 Actions for Building Real Self-Esteem. This is a must-read for anyone ready to have a better life. Based on the principles that led to Francine’s remarkable recovery from drug addiction, alcoholism, and low self-esteem. While many think self-esteem is all about having the right job, the right boyfriend (or girlfriend), or living in the right neighborhood, Francine demonstrates how self-esteem is all about how you behave. She says, “Believe it or not, your behavior determines your feelings about YOU!”

Francine knows how to turn around the struggle with low self-esteem – not with drugs or other chemicals – but with consistent, small, manageable, daily actions she calls esteemable acts.
When you read Esteemable Acts, you will learn how to break down significant, scary actions into small, doable steps to build your self-esteem and live the life of your dreams! Hardcover Edition.
As the years have passed, Francine’s look has changed, her thinking has changed, and her life condition has changed. What has not changed is her powerful message of hope. Her ability to dig deep into our souls and have us relate—regardless of who we are—is a testament to the power of her honesty and authenticity. As a young woman, her riveting rags to riches story inspired us. Now as a mature woman who has experienced many of life’s challenges, her story is more compelling. In her own words, Francine says:
At 18, I thought I was invincible.
Yet at 25, I didn’t think I’d live to see 26.
By the time I turned 30, I was in the middle of a significant life change.
Then by 40, I was living my dream.
At 50, I couldn’t believe how awesome I felt. 50 rocked!
Then I hit 60, and I felt my life was over. I cried for days and weeks at the thought of being old. I was probably watching way too many television shows with 60-year-old people in rocking chairs.
By 61, I started to appreciate the gift of a long life.
Now at 71, I am living and loving every fabulous moment of it.
Life is not a destination, it’s a journey. The power of the journey depends on our attitude. The true test of a successful person is their willingness to weather life’s “inevitable” storms. Everyone has their turn in the barrel. Aging is one of life’s storms. Loss is one of life’s storms. An unexpected experience, like a pandemic, is a life storm. If we are lucky, we GET to experience all with room to spare. I speak from experience.