Living the Dream. One of my favorite movies of all times is Titanic. First, because I love history, and have always been fascinated by the plight of the Titanic. As a kid, I read tons of books on the topic and when the movie came out, it added flesh to an incredible...
Personal Growth is a Healthy Choice. On almost any given day, you will hear throngs of women crying that they want balance, a balanced life. The collective roar is deafening and almost always, “I don’t have enough ‘Me’ time”, “People expect so much of me”, “I am...
Disclaimers and False & Misleading Advertisements. More and more we are seeing disclaimers at the foot of websites, on social media pages, in direct mailers, in 15-second TV ads, in videos, and on products. The savvy marketer understands the importance of...
Brilliant Marketing Strategy! Copying your own work is a smart marketing strategy. It’s not infringement if it’s your work. One of the greatest challenges facing fashion designers is that some shrewd, thieving entrepreneur will come along and create a knock-off, cheap...
Times have changed, and so have our values. Behaviors that used to be outside of the norm are now acceptable e.g., adultery, selling drugs, therapists sleeping with clients. While these behaviors have always been a part of the fabric of our lives, not until recently...
Gift Cards. Internet Marketing. Small Business Marketing. Are you thinking of putting together a gift card campaign? Have you ever offered a gift card for your products and/or services as a way to promote your business? Did you issue that card before 2010? Did your...
The Butler. The other day my husband and I saw Lee Daniels' The Butler with Forest Whitaker and Oprah Winfrey. And based on what the critics had to say, I wasn't quite sure I’d like it. What I discovered was a powerfully compelling and emotionally charged experience,...
Just for Today. I love motivational quotes. There is something magical and effective about inserting positive thoughts into the brain. Many years ago I discovered a little tool called, Just for Today. It listed several simple, yet profound affirmative statements for...
Licensing Agreements. License Agreement. Protect your Content. Partnership Agreements. Do you have licensing agreements with clients? Do you protect your content? Are you an entrepreneur, who creates content, e.g., books, seminars, videos, TV shows, special...