Esteemable Acts®
Esteemable Acts® Blog
Trademark Duration
How long does a trademark last? A registered trademark, one registered with the United States Patent and Trademark Office (USPTO), lasts forever—so long as certain post-registration formalities are performed. Oftentimes, trademark registrants overlook this simple, yet...
What is a Trademark?
What is a trademark? It is a source identifier. A thing we call a device that tells consumers where a product or a service originates from. A trademark can be a word, a logo, a design, a phrase, a slogan, a color, a sound, a fragrance, or a combination of...
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