Social Media is the hottest thing since sliced bread, laptops, roller boards, and email. It’s fun, fast-paced and entertaining. Social Media makes connecting with family and friends easier than ever before.
But Social Media can also be a great tool for entrepreneurs and small business owners. Social networking tools allow us to level the playing field by building a customer base at a fraction of the cost of a comprehensive PR strategy. However, if not done correctly and legally, there can be potential pitfalls to the use of this digital medium. With all the fascinating things that can be done through Blogs, Facebook, Twitter and in Instagram, it is important to be aware of the legal mazes and potential land mines that may lie ahead of you – things such as defamation, libel, infringement and more.
Social media will continue to play a large role in the world of business marketing. And you have too much riding on the success of your business to not fully understand the do’s and don’ts of the digital age.