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Why Is Branding Important?

Trademark protection is an essential part of your brand strategy. If you are focused on brand building, then having registered trademarks as part of your portfolio is important. Branding your business online takes thought, dedication, and most of all — time! You must...

Why Register a Trademark?

There are many benefits for a brand owner when they take the time to perform a comprehensive trademark search before filing a trademark application. Further, the benefits of trademark registration in the United States for anyone doing business in the U.S. are...

Apple. iPhone X. “Animoji”

Next week Apple will officially release their latest version of the iPhone – the iPhone X. One of the new gizmos of this highly awaited phone is called the “Animoji” feature. Using face recognition technology, this feature will allow the user to create, send, and...

The Slants. USPTO. "Disparaging"

Trademark. Rejection. Imagine that you find that ideal name that suits your business and brand quite perfectly. You rush to quickly file all of the appropriate paperwork with the US Patent and Trademark Office so that you can start to use your trademark. Then your...

Trademark Scammers. USPTO SCAM.

Non-USPTO Solicitations Here is yet another way scammers are trying to part you from your hard-earned money. The USPTO recently announced that trademark holders are receiving letters in the mail requesting payment on fees due for the trademarks. The fraudulent...

Is a Trademark Required? TM?

Trademark? Branding? While trademark registration is not required for the protection of your valuable logos, designs, words, phrases, and other source identifiers, it is a smart business judgment decision to protect them in that way. Taking that extra step to protect...
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