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ZOOM. Trademark Registration

ZOOM. Trademark Registration

The importance of registering your trademarks cannot be overstated. At a minimum, file an Intent to Use application, if you intend to use the trademark. But you should definitely file for trademark protection the moment you start to use your mark. Why? Because if you...
COVID Trademarks Are the New Toilet Paper

COVID Trademarks Are the New Toilet Paper

Toilet Paper and Trademarks. What do these items have in common?   Well, in recent times, they are both items that have become hot commodities during the COVID-19 pandemic. It’s actually quite common for businesses and ambitious entrepreneurs to rush to the U.S....
Trademark Registration.

Trademark Registration.

Trademark Registration. Register a trademark. The rules regarding trademark registration are changing. This is why it is important to stay on top of things. The United States Patent and Trademark Office (USPTO) has published a new rule regarding trademark registration...
Trademarks. Protect your trademark.

Trademarks. Protect your trademark.

Protect your Trademark! One of the best ways to protect your trademark is to choose trademarks that can be protected. What does that mean?  Choose a trademark that is unique and distinctive, not one that is descriptive of your products and services.  Often, I am...