by Francine Ward | Aug 30, 2023 | Trademark Law
Benefits of Trademark Registration. There are many benefits of trademark registration. The Lanham Act, the law governing trademarks in the United States, does not require that a trademark be registered. Therefore, as the owner of a trademark, you never need to...
by Francine Ward | Aug 29, 2023 | Trademark Law
How long does a trademark last? A registered trademark, one registered with the United States Patent and Trademark Office (USPTO), lasts forever—so long as certain post-registration formalities are performed. Oftentimes, trademark registrants overlook this simple, yet...
by Francine Ward | Aug 16, 2023 | Trademark Law
What is a trademark? It is a source identifier. A thing we call a device that tells consumers where a product or a service originates from. A trademark can be a word, a logo, a design, a phrase, a slogan, a color, a sound, a fragrance, or a combination of...
by Francine Ward | Jun 12, 2023 | Trademark Law
What does a trademark protect? A protectable trademark protects strong marks. That process starts from the moment you consider a word, phrase, design, or name that you want to use as a trademark. And most definitely the process starts before the application is filed...
by Francine Ward | Apr 15, 2021 | Trademark Law
The importance of registering your trademarks cannot be overstated. At a minimum, file an Intent to Use application, if you intend to use the trademark. But you should definitely file for trademark protection the moment you start to use your mark. Why? Because if you...
by Francine Ward | Jul 10, 2020 | Trademark Law
Toilet Paper and Trademarks. What do these items have in common? Well, in recent times, they are both items that have become hot commodities during the COVID-19 pandemic. It’s actually quite common for businesses and ambitious entrepreneurs to rush to the U.S....
