Disclaimer. Internet law. False and Misleading Advertising.

Disclaimer. Internet law. False and Misleading Advertising.

Disclaimers and False & Misleading Advertisements. More and more we are seeing disclaimers at the foot of websites, on social media pages, in direct mailers, in 15-second TV ads, in videos, and on products.  The savvy marketer understands the importance of...
Gift Cards. Internet Marketing. Small Business Marketing.

Gift Cards. Internet Marketing. Small Business Marketing.

Gift Cards. Internet Marketing. Small Business Marketing. Are you thinking of putting together a gift card campaign? Have you ever offered a gift card for your products and/or services as a way to promote your business? Did you issue that card before 2010? Did your...
Timeshare Scams. False and Misleading. FTC. Federal Commission Trade.

Timeshare Scams. False and Misleading. FTC. Federal Commission Trade.

FTC and Timeshare Scams The sale of timeshares in hot vacation spots has long been a big business. If you have ever visited one of these spots, the chances are high that you have been approached by a salesperson selling timeshares. Their methods can often be...
Privacy Protection. Data Privacy. Identity Theft Prevention.

Privacy Protection. Data Privacy. Identity Theft Prevention.

Your Privacy Protection is YOUR Responsibility. I went to buy something at a store today and gave a credit card. As is often the case, the cashier asked for my phone number. I said, “Sure, do you have a pen and a piece of paper, so I can write it down.” He...

USPTO. False and Misleading Advertising. Consumer Protection.

The United States Patent & Trademark Office (USPTO) is finally taking notice of the plethora of private companies (not affiliated with the USPTO) who solicit trademark applicants, with deceptive and misleading communications that look official. BEWARE! These...

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