FTC. Federal Trade Commission .

Civil Investigative Demand Recently a potential client inquired as to how to respond to a Civil Investigative Demand (CID), sometimes called an access, letter from the Federal Trade Commission (FTC). The first question is why this person was receiving this CID. While...

Disclaimer.

FTC. More and more we are seeing disclaimers at the foot of websites, on social media pages, in direct mailers, in 15-second TV ads, in videos, and on products.  The savvy marketer understands the importance of affixing disclaimers to their advertising material.  Yet,...

Top FTC Scams of 2016

Stealing Money & Identity. Those who regularly read my blog know how serious I am about warning people about the latest scams and fraud designed to steal your money or identity. Unfortunately, there’s no shortage of unscrupulous people who would not think twice...

FTC. Testimonials.

FTC. Testimonials. The Federal Trade Commission (FTC) is the  consumer watchdog that engages in  consumer protection.  In the 1970s, the FTC enacted the Guides Concerning Use of Endorsements and Testimonials in Advertising.  They were first amended in 1980, and then...