by Francine Ward | Sep 15, 2018 | FTC Rules, FTC Rulings, Law blog, Legal Blog, Website law
You may think you know everything there is to know about website law. It’s simple and there is nothing to worry about – WRONG! If you’re thinking about putting together a website with all the bells and whistles, and hiring someone to develop it,...
by Francine Ward | Jan 14, 2018 | Advertising law, Advertising Rules, Affiliate Marketer, Affiliate Programs, Federal Trade Commission, FTC Rules, FTC Rulings, Legal Blog
FTC and Network marketing Do you direct sell your products and services? Do you use non-employees to sell your products and services? Do you engage in multi-level marketing? Network marketing? If so, listen up. The Federal Trade Commission (FTC) has just issued a set...
by Francine Ward | Aug 29, 2017 | FTC Rules, FTC Rulings, Legal Blog
Civil Investigative Demand Recently a potential client inquired as to how to respond to a Civil Investigative Demand (CID), sometimes called an access, letter from the Federal Trade Commission (FTC). The first question is why this person was receiving this CID. While...
by Francine Ward | Jun 11, 2017 | Disclaimer, FTC Rules, FTC Rulings
FTC. More and more we are seeing disclaimers at the foot of websites, on social media pages, in direct mailers, in 15-second TV ads, in videos, and on products. The savvy marketer understands the importance of affixing disclaimers to their advertising material. Yet,...
by Francine Ward | Mar 29, 2017 | FTC Rules, FTC Rulings, Legal Blog
Stealing Money & Identity. Those who regularly read my blog know how serious I am about warning people about the latest scams and fraud designed to steal your money or identity. Unfortunately, there’s no shortage of unscrupulous people who would not think twice...
by Francine Ward | Jun 12, 2015 | Advertising law, Advertising Rules, Affiliate Marketer, Affiliate Programs, False Advertisement., False Advertising, False and misleading, Federal Trade Commission, Francine D. Ward, Francine Ward, FTC Rules, FTC Rulings, Testimonials
FTC. Testimonials. The Federal Trade Commission (FTC) is the consumer watchdog that engages in consumer protection. In the 1970s, the FTC enacted the Guides Concerning Use of Endorsements and Testimonials in Advertising. They were first amended in 1980, and then...
