by Francine Ward | Dec 22, 2017 | Branding, Legal Blog
Trademark protection is an essential part of your brand strategy. If you are focused on brand building, then having registered trademarks as part of your portfolio is important. Branding your business online takes thought, dedication, and most of all — time! You must...
by Francine Ward | Jun 11, 2017 | Branding, Business Law, Legal Blog
Trademarks When you think of great trademarks, the ones known throughout the world, they will likely include the apple with the bite taken out of it and the golden arches. There are also older trademarks that have withstood the test of time, like the classic Pepsi...
by Francine Ward | Feb 18, 2017 | Branding, Legal, Legal Blog, Trademark, Trademark application
Trademark? Branding? While trademark registration is not required for the protection of your valuable logos, designs, words, phrases, and other source identifiers, it is a smart business judgment decision to protect them in that way. Taking that extra step to protect...
by Francine Ward | Feb 18, 2017 | Brand owner, Branding, Legal Blog, Trademark, Trademark Copyright Attorney, Trademark Law, Trademark registration
What is Branding? Trademark protection is an essential part of your brand strategy. If you are focused on brand building, then having registered trademarks as part of your portfolio is important. Branding your business online takes thought, dedication, and most of all...
by Francine Ward | Dec 28, 2015 | Brand owner, Branding, business goals, Legal Blog
Fantasy Island: A True Brand. Lately I’ve found myself enthralled by old episodes of Fantasy Island. I am not ashamed to admit that it was one of my favorite shows back in the late 1970s and early 1980s, and I have rediscovered its charm. But what has really captured...
by Francine Ward | Dec 27, 2013 | Brand owner, Branding, Corporate Sponsorship, Legal Blog, Sponsors, Sponsorship, success
Sponsorship. Sponsorships. Sponsors. Sponsorships have become a very common way to fund events. While sporting events are best known for the use of sponsorships, other events involving the arts, charities, as well as other venues and products also rely on funding from...
