by Francine Ward | Oct 1, 2020 | Brand owner, Copyright Ownership, Intellectual Property, intellectual property copyright, Intellectual Property Information, Intellectual Property Protection, Joint copyright, Joint Work, Trademark owner
Are you thinking about writing a book, creating materials for a presentation, or writing a song with another person? If so, you may want to read this first. Many people are quick to enter into joint authorship and other collaborative relationships with others. While...
by Francine Ward | Feb 18, 2017 | Brand owner, Branding, Legal Blog, Trademark, Trademark Copyright Attorney, Trademark Law, Trademark registration
What is Branding? Trademark protection is an essential part of your brand strategy. If you are focused on brand building, then having registered trademarks as part of your portfolio is important. Branding your business online takes thought, dedication, and most of all...
by Francine Ward | Dec 28, 2015 | Brand owner, Branding, business goals, Legal Blog
Fantasy Island: A True Brand. Lately I’ve found myself enthralled by old episodes of Fantasy Island. I am not ashamed to admit that it was one of my favorite shows back in the late 1970s and early 1980s, and I have rediscovered its charm. But what has really captured...
by Francine Ward | Dec 27, 2013 | Brand owner, Branding, Corporate Sponsorship, Legal Blog, Sponsors, Sponsorship, success
Sponsorship. Sponsorships. Sponsors. Sponsorships have become a very common way to fund events. While sporting events are best known for the use of sponsorships, other events involving the arts, charities, as well as other venues and products also rely on funding from...
by Francine Ward | Oct 22, 2013 | Accountability, Annie Lennox, Brand owner, Esteemable Acts Blog, Miley, Music Videos, Porn, Self esteem, Sex sells, The Talk
Annie Lennox. Pornography in Music Videos. Self Esteem. What do Carrie Underwood and Jennifer Hudson have in common? Self esteem. They are also two tremendously talented young women, who have chosen to let their gift triumph over sleazy tricks to get attention. In...
by Francine Ward | Sep 10, 2013 | Advertising Rules, Brand owner, Business, Francine D. Ward, Francine Ward, FTC Rules, FTC Rulings, gift cards, Intellectual Property, Intellectual Property Information, Intellectual Property Protection, Internet law, Internet marketing, internet policy, Legal Blog, marketing, Marketing law, Marketing tips, Marketing tools, Small Business Entrepreneur, small business marketing, The Internet rules.
Gift Cards. Internet Marketing. Small Business Marketing. Are you thinking of putting together a gift card campaign? Have you ever offered a gift card for your products and/or services as a way to promote your business? Did you issue that card before 2010? Did your...
