FTC. Testimonials.

FTC. Testimonials.

FTC. Testimonials. The Federal Trade Commission (FTC) is the  consumer watchdog that engages in  consumer protection.  In the 1970s, the FTC enacted the Guides Concerning Use of Endorsements and Testimonials in Advertising.  They were first amended in 1980, and then...
Cooling Off Period. FTC Rules. False and Deceptive Trade Practices.

Cooling Off Period. FTC Rules. False and Deceptive Trade Practices.

Cooling Off Period. FTC Rules. False and Deceptive Trade Practices. Home Solicitation   What happens if you purchase something through home solicitation, in other words, from a door-to-door salesman, but then change your mind? What recourse do you have under the law?...
Disclaimer. Internet law. False and Misleading Advertising.

Disclaimer. Internet law. False and Misleading Advertising.

Disclaimers and False & Misleading Advertisements. More and more we are seeing disclaimers at the foot of websites, on social media pages, in direct mailers, in 15-second TV ads, in videos, and on products.  The savvy marketer understands the importance of...

COPPA. Privacy Laws. Online Privacy Protection.

Parents, here is another reason to keep a close eye on what your children are doing on the Net. Did you know that websites which allow children to register and create online profiles without your consent are violating the Children’s Online Privacy Protection Act...

Licensing Agreement. License Trademark.

  Trademark owners who license their trademarks—BEWARE! One of the best ways to protect your valuable trademark is to monitor its use in the marketplace, especially if you’ve issued a license to someone to use that mark.  It is your responsibility to protect it,...

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