FTC. Testimonials.

FTC. Testimonials. The Federal Trade Commission (FTC) is the  consumer watchdog that engages in  consumer protection.  In the 1970s, the FTC enacted the Guides Concerning Use of Endorsements and Testimonials in Advertising.  They were first amended in 1980, and then...

Facebook. Facebook ADs. Facebook AD.

Facebook. Facebook ADs. Facebook AD. A you a fan of Facebook? Have you ever purchased Facebook ADs in order to obtain “Likes” on your business page? If you are one of the many who has done so, or intends to do so, you will want to read this post FIRST....

Contests. Online Sweepstakes. Sweepstakes. Lottery. Facebook.

Facebook. Contests. Sweepstakes. What do Facebook, Instagram, Pinterest, and Twitter have in common? They all allow their participants an opportunity to create contests, sweepstakes, and other games of chance using their online venues. One of my very successful...

Cooling Off Period. FTC Rules. False and Deceptive Trade Practices.

Cooling Off Period. FTC Rules. False and Deceptive Trade Practices. Home Solicitation   What happens if you purchase something through home solicitation, in other words, from a door-to-door salesman, but then change your mind? What recourse do you have under the law?...