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Intellectual Property

Important Information

Intellectual Property

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False Advertising

False Advertising

The general rule of law advertising law under the Lanham Act provides that, to establish a claim for false advertisement, a plaintiff (the one filing the lawsuit) must show that the statement is false, either by proving that the advertising is “literally false”, or that if even the statement is literally true, that customers are likely to be confused or deceived.

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What Zone Are You In?

Step outside of your comfort zone. Stress stinks. No one likes to walk into a meeting gripped by fear. Nobody likes to be paralyzed by the anxiety about the unknown. We laugh and joke about FOMO – fear of missing out – but in all honesty, we don’t like stepping out of...

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Authentic Grief

The reality of our human lives is that people will often come and go, leaving us void of loved ones. And regardless of when or how, expected or unexpected, we face a loss – we face grief.  Losing a loved one changes our daily lives while our surrounding world...

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Artificial Intelligence (AI)

Artificial Intelligence (AI) is the new hot topic. And, as it should be. With more and more companies implementing some form of AI to market, communicate, and generally interact with consumers the lines have become blurred. Is it a real person on the other end of that...

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Let It Begin With You!

It’s a new year. It’s a new day. Start with a new attitude. Let it begin with YOU. It’s easy to sit and wait for something to happen. It’s easy to sit and wait for someone to decide what your next step should be. It’s easy to interpret the concept of “let go and let...

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California Consumer Privacy Act (CCPA)

Goodbye 2019. Hello, California Consumer Privacy Act (CCPA). As of January 1, 2020, the California Consumer Privacy Act went into effect. Official enforcement of the act is scheduled for July 1, 2020. There is also an ongoing push to spread like-minded legislation...

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Fight for Honesty

When we fight for honesty, we are making a deposit into the future. It’s an esteemable act – an investment that builds our self-esteem and offers an example for others to live by. It’s one simple (and FREE) action that you can take that leads to success and...

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About me


Francine’s expertise and experience gives her the ability to dig deep into our souls and have us relate–regardless of who we are– to an amazing testament of the power of honesty and authenticity.

Francine D. Ward

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