After the two-year review, the FTC amended the COPPA rule in order to strengthen its protections. The amendments include modifications to the definitions of the following terms:
OPERATOR – Now includes an operator of a child-directed site where it integrates outside services, such as plug-ins or advertising networks that collect personal information from its visitors.
WEBSITE OR ONLINE SERVICE DIRECTED TO CHILDREN – Now covers a plug-in or advertising network when it has actual knowledge that it is collecting personal information via a child-directed website or online service.
PERSONAL INFORMATION – Has been broadened beyond names and addresses to include geo-location information, photos, videos, audio files, and persistent identifiers that can be used to recognize a user over time and across different websites or online services.The new COPPA rules amendments also make it easier for parents to receive and understand parental notification messages. This includes streamlining and clarifying the direct notice requirements to ensure that key information is given to parents in a succinct real-time notice.
The new COPPA amendments went into effect on July 1, 2013.
Where do we go from here?
- The new amendments to COPPA will not only affect operators of websites that are child-directed and collect personal information, but other sites may be subject to COPPA as well. Find out all of the specifics of the new COPPA law. If you have any website, these are things you MUST know and do … READ MORE – Download full article