Social Media is the hottest thing since sliced bread, laptops, and email. It’s fun, fast-paced and entertaining. It is an online conversation, which engages YOU, your family, friends, clients, potential customers, critics, and competitors. Social Media makes connecting with these groups even easier than before.
Oftentimes, when people think of social media, they think of Facebook and Twitter, but in fact, the number of venues has increased exponentially over the last 3 years, which includes YouTube, Pinterest, AVVO, LinkedIn and more.
Here are some interesting statistics about Facebook:
- 955 million active users
- 23% check 5+ time DAILY
- 40% of people spend more time socializing online than face-to-face
- 53% follow a particular brand
- Of 60 FB marketing campaigns, 49% report a ROI more than 5X while 70% had greater than 3
Here are some interesting statistics about Twitter:
- 500 million active users worldwide/140 million in U.S.
- More than half follow brands
- 79% more likely to recommend brands they follow
- 67% more likely to buy from brands they follow
- 57% that use social media for business use Twitter
If you are not among the vast number of users, you may be asking yourself, why should I get involved? What’s in it for me? Here are just a few reasons:
- Your information is already online for others to see.
- You might as well influence what they see
- It is the face of a new generation
- Savvy consumers are checking you out online
- Engagement boosts your online visibility
- If your content is valuable, you may be perceived as an expert
- Participation drives traffic to your website
- Effective networking tool
- Excellent tool for researching any topic
Inexpensive Way to Market
Social media is a great marketing tool for entrepreneurs and small business owners. Social networking tools allow us to level the playing field by building a customer base at a fraction of the cost of a comprehensive PR strategy.
However, if not done correctly and legally, there can be potential pitfalls to the use of this digital medium. With all the fascinating things that can be done through engaging in Social Media, e.g., Blogs, Facebook, YouTube, Twitter, and the Second Life, there are legal landmines to be aware of. If not careful, you can find yourself at the other end of a lawsuit sounding in defamation, libel, trademark infringement, copyright infringement, or breach of privacy, just to name a few.
Social media will continue to play a large role in the world of business marketing. And you have too much riding on the success of your business to not fully understand the do’s and the don’ts.
Contact Francine for a no obligation consultation.