What does a trademark protect? A protectable trademark protects strong marks. That process starts from the moment you consider a word, phrase, design, or name that you want to use as a trademark. And most definitely the process starts before the application is filed...
The importance of registering your trademarks cannot be overstated. At a minimum, file an Intent to Use application, if you intend to use the trademark. But you should definitely file for trademark protection the moment you start to use your mark. Why? Because if you...
Toilet Paper and Trademarks. What do these items have in common? Well, in recent times, they are both items that have become hot commodities during the COVID-19 pandemic. It’s actually quite common for businesses and ambitious entrepreneurs to rush to the U.S....
You might be surprised to find out that inside the $2 trillion stimulus package, the C.A.R.E.S. Act (Coronavirus Aid, Relief, and Economic Security), lies a very important provision for intellectual property (IP) owners. On March 27, 2020, the C.A.R.E.S. Act was...
Trademark Registration. Register a trademark. The rules regarding trademark registration are changing. This is why it is important to stay on top of things. The United States Patent and Trademark Office (USPTO) has published a new rule regarding trademark registration...